Dyson Social Media Creative
I have concepted and developed social creative for global campaign launches such as Dyson Supersonic R and Dyson Airwrap, working across storyboarding, art direction and casting. I attended shoots to ensure creative direction was executed effectively and collaborated with external agencies on grading and editing. I also designed static assets for owned and paid social content across Dyson’s channels.
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Creative Strategy / Ideation / Storyboards / Art Direction / Casting / Post-production / Social Media Static Creation
For the new Dyson Airwrap Co-anda2x launch, I concepted and led the social strategy, developing a variety of films including technology shorts that highlighted the new features and benefits of the Airwrap Co-anda2x. I also developed the 'Multiple expressions of you' thread, which was used by influencers and integrated across our social content to create a consistent and emotive, engaging narrative.
Airwrap Co-anda2x technology superiority films
I concepted and produced a series of tech superiority films for the Dyson Airwrap Co‑anda2x, designed to showcase the new Co-anda2x technology and clearly communicate Dyson’s performance advantage over competitor styling tools.
Airwrap Co-anda2x multiple editions of you
I developed a consistent social content thread for the launch of the Dyson Airwrap Co-anda2x, adopted by influencers and integrated across Dyson’s social channels to create an emotive and engaging narrative. The content showcased transformational hairstyles and the product’s versatility. I also supported the shoot by helping direct on set and interviewing the models.
Dyson Supersonic R social films
We produced a suite of social cutdowns from the hero campaign films, tailored for paid advertising and Dyson Beauty’s owned social channels to ensure consistent storytelling across platforms.
Dyson social media static creation
I have created both owned and paid social media design assets to support major product launches, including the Dyson Airwrap Co-anda 2x, Q4 Gifting 2024 campaigns, and the Dyson PencilVac. Through this, I’ve developed a strong understanding of platform-specific formats and performance best practice, designing content that is tailored to each channel, from high-impact paid social to engaging organic, ensuring creative is optimised for reach, engagement and conversion.
