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Dyson airwrap co-anda
styling tips & tricks

Project Date

2026

Capabilities

Creative concept development

Script intent

Art direction

Leading shoot

Directing external photographer

 

THE BRIEF​

Create a suite of short, engaging films that showcase the versatility of Dyson attachments across different hair types.

Dyson’s typical how-to content can be too long and instructional, resulting in lower views and engagement on YouTube. The aim was to create a more fast-paced, visually engaging format that captures attention quickly while still demonstrating the key technology, techniques and results.

THE OUTCOME​

We created a suite of 12 films, three for each modeS, structured across three content routes:

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  • Technology: Highlighting the key technology and benefits of each attachment.

  • How-to: Showing the simple steps and transformation.

  • Professional Tips: Sharing expert techniques and advice on how to use each attachment.
     

This created a versatile content suite that could be used across YouTube, social ads and owned social, making the content more engaging and easier to consume while demonstrating the versatility of the attachments across different hair types.

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