Dyson Graphic Design
At Dyson, I have delivered a wide range of graphic design assets across both external campaigns and internal communications. My work has included OOH billboards supporting major product launches, internal comms materials designed to educate and engage employees, and launch collateral such as roller banners and printed POS assets for use in demo stores. This breadth of experience has strengthened my ability to adapt creative across formats and environments while maintaining strong brand consistency and high design craft.
Links
Creative Strategy / Ideation / Illustration / Creative Copy Intent / Graphic Design / OOH / Layouts / External & Internal Comms
I briefed the cutaway imagery used within the technology hedgehog for the Dyson Supersonic R launch. The large scale design visually mapped the product’s key engineering innovations. The design is used across Dyson internal displays and global demo stores to educate employees and customers on the product’s technology.
I created large-scale out-of-home graphics for campaign launches including the Dyson Supersonic r, developing impactful visual concepts before handing over to artworkers for final artwork and delivery.
I designed a range of internal communications for Dyson, including product education cheat sheets for demo store teams to support product knowledge and in-store sales. I also developed supporting launch materials such as banners, posters and digital communications including email signatures.
I created early-stage campaign visuals to present and gain senior stakeholder sign-off on key product messaging, including headlines and technology features. Alongside this, I produced supporting illustrations to help bring the concepts to life.