Dyson Graphic Design
At Dyson, I have delivered a wide range of graphic design assets across both external campaigns and internal communications. My work has included OOH billboards supporting major product launches, internal comms materials designed to educate and engage employees, and launch collateral such as roller banners and printed POS assets for use in demo stores. This breadth of experience has strengthened my ability to adapt creative across formats and environments while maintaining strong brand consistency and high design craft.
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Creative Strategy / Ideation / Illustration / Creative Copy Intent / Graphic Design / OOH / Layouts / External & Internal Comms
I briefed the cutaway imagery used within the technology hedgehog for the Dyson Supersonic R launch. The large scale design visually mapped the product’s key engineering innovations. The design is used across Dyson internal displays and global demo stores to educate employees and customers on the product’s technology.
I created large-scale out-of-home graphics for campaign launches including the Dyson Supersonic r, developing impactful visual concepts before handing over to artworkers for final artwork and delivery.
I collaborated closely with the global packaging design team to develop new packaging concepts for the Airwrap Co-anda2x. I supported the creative process by producing product illustrations to help visualise the packaging ahead of final photography, alongside contributing to layout design. I also worked closely with the copywriter to refine and define copy across each packaging panel.
I designed a range of internal communications for Dyson, including product education cheat sheets for demo store teams to support product knowledge and in-store sales. I also developed supporting launch materials such as banners, posters and digital communications including email signatures.
Dyson social media static creation
I have created both owned and paid social media design assets to support major product launches, including the Dyson Airwrap Co-anda 2x, Q4 Gifting 2024 campaigns, and the Dyson PencilVac. Through this, I’ve developed a strong understanding of platform-specific formats and performance best practice, designing content that is tailored to each channel, from high-impact paid social to engaging organic, ensuring creative is optimised for reach, engagement and conversion.
I created early-stage campaign visuals to present and gain senior stakeholder sign-off on key product messaging, including headlines and technology features. Alongside this, I produced supporting illustrations to help bring the concepts to life.
I have agency experience designing for FMCG brands such as UFIT, where I worked closely with the Senior Designer to explore creative directions, refine designs, and present my development work and final concepts to the Creative Directors. The designs were successfully signed off and produced, resulting in a complete packaging refresh that elevated the brand’s shelf presence and consumer appeal.
Beyond this, I’ve developed fun, bold concepts for other FMCG brands, driven by my passion for creating impactful designs through the strategic use of colour, typography, and layouts that capture attention and convey personality.
I’ve worked as a freelance graphic designer supporting small start-up brands, including Amor Lashes, with their branding and packaging. My work has included the development of mailing boxes, print-ready artwork, social media assets, and product packaging, helping to build a cohesive and visually engaging brand presence across both physical and digital touchpoints.
Notably, my packaging designs were featured in several Vogue issues in 2023, highlighting the quality and impact of my work within the industry.
I’ve worked with a wide range of businesses to create print materials including flyers, postcards, business cards, and full suites of branded collateral. I’ve led each project from concept through to final artwork, ensuring everything is prepared correctly for print.
I also have experience specifying and applying finishes such as spot gloss and embossing to elevate the designs. Alongside this, I have a strong understanding of print best practices, materials, finishes, and working with suppliers to achieve high-quality results.