david beckham
& Bowers + Wilkins
Project Date
2026
Capabilities
Concept develpoment
Ai creative development
THE BRIEF
Create a suite of AI-generated imagery featuring David Beckham in a lifestyle setting for a new product launch, with Bowers & Wilkins products seamlessly integrated throughout. Use Weavy to visualise how the final assets could look within a styled location environment, demonstrating how this approach can improve on-set efficiency and reduce
shoot time.
Location: Alabaster Row Chichester
the process
Using the Weavy AI application, I developed a suite of creative references featuring David Beckham and the new Bowers & Wilkins products. I crafted and refined prompts to generate a range of visual directions, producing multiple image variations that served as production references to support planning, art direction, and decision-making.
1. Starting with the location image of the room
2. Stripping back the interior and blocking up the fireplace.
3. Defining products for the space to demonstrate how to style.
4. Placing the products into the space using Weavy to show
how the set up will look.
5. Using reference imagery of David Beckham, I added him into the set up I had created. I experimented with different camera angles and different lighting. The final images in Ai were then used by SHS on shoot with David Beckham which ensured they could be more efficient and capture more as I had already visualised how it would look through Ai.
final imagery
The final imagery closely aligned with the AI-generated concepts, demonstrating the effectiveness of the process. These assets are now set to support a new product launch in 2027.
Ai Image Creative Visual
Final Image (Unretouched)
Ai Image Creative Visual
Final Image (Unretouched)