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DYSON BEAUTY STYLING MENU
Project Date
2025
Capabilities
Art direction
Wardrobe / Styling
Creative Lead
Post production (Edit)
the brief
Excite and inspire shoppers with seasonal hair trends drawn from 2025 Fashion Week, showcasing how effortless, on-trend looks can be achieved at home using Dyson technology.
the outcome
Acting as creative lead throughout, I oversaw model casting through to final execution - art direction, wardrobe and makeup, directing models on set, and translated the final imagery into menu designs now used globally across beauty demo stores.
I designed a concertina take-away lookbook, giving stylists a tangible tool to recommend products directly to consumers.
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