mydyson™ app styling films
Project Date
2024
Capabilities
Creative concept
Art direction (Location, Props)
Wardrobe / Styling
Working closely with Head of Film
Creative Lead on shoot
Post production (Grade and edit)
the brief
Create a series of 11 styling films featuring our beauty stylist in an elevated, luxurious setting designed to evoke sophistication and elegance. Each film was crafted with a premium aesthetic and a refined atmosphere, ensuring the content feels aspirational while remaining practical for application use. The goal was to combine expert styling guidance with a visually rich environment that enhances the overall brand experience.
creative outcome
I led the creative direction from start to finish, overseeing model casting, location scouting, art direction, and serving as the creative lead on set. I collaborated closely with the DOP and Head of Film to ensure the vision was executed seamlessly, managing every stage through to final production and retouching.