Dyson Red Velvet & Gold
Still life photography
Project Date
2025
Capabilities
Creative concept development
Art direction
Leading stills shoot
Directing external photographer
Working with retouchers
Social content creation
Captured 42 stills
THE BRIEF
Create a suite of assets for social and digital use that embrace the boldness and richness of the limited edition red velvet and gold colour.
THE SOLUTION
My design approach focused on creating a visually striking yet refined aesthetic. Strong directional sunlight was used to cast dramatic shadows and emphasise the surface textures, adding depth and dimension. Strategic colour blocking highlighted the product as the hero element, while maintaining a sense of luxury and elegance without overcrowding the composition. Complementary textures were carefully selected to harmonise with the product’s CMF (Colour, Material, Finish), ensuring a cohesive and sophisticated visual narrative.
I designed a suite of imagery for digital and social platforms, created for flexible, always-on use across the year. The assets were developed to align with Dyson market guidelines, ensuring that they can be deployed at any time to support ongoing brand presence, campaigns and local market needs across social and digital channels.
PERFORMANCE
The carousel on instagram delivered strong performance for @dysonbeauty, generating 380,384 views and reaching an impressive 636,308 accounts, indicating broad visibility beyond existing followers.
Engagement was solid, with 6,124 likes, 227 saves, 114 reposts and 92 comments, showing that the content not only attracted attention but also encouraged users to interact and revisit it.
The post drove meaningful downstream actions, resulting in in 2,952 profile activities, including 1,596 follows, 791 profile visits and 565 external link taps suggesting effective conversion into deeper brand interest.
Audience insights reveal slightly female-skewed viewership (58.4% women vs. 41.6% men) aligning well with beauty-focused content. Overall the post combined strong reach, high engagement, and notable conversion, making it one of the highest performing assets of 2026.
